Golf legend Tiger Woods has signed an exclusive long-term gaming contract with 2K, a video game publisher.
Arguably the most iconic figure in golf history, Woods is back in the game after his involvement in a car accident ruled out the chances of his getting back to the golf course anytime soon. The vehicle accident that occurred on February 23 while driving in Los Angeles resulted in serious leg injuries for Woods. After surgery, he’s returned to Florida where he plans to rest, but that doesn’t mean he stopped wielding sticks, at least not numerically.
The deal with 2K announced on Tuesday gives game makers exclusive rights to Woods’ names and images in the “PGA Tour 2K” franchise, as well as other games that they may cancel during the contract period. He will also be the executive producer and consultant for the franchise. Although the financial terms of the deal were not disclosed, the company is reportedly working with its TGR Foundation to provide underserved students with the tools to navigate around the school and beyond.
The 15-time grand champion said in a statement released by 2K, “I can’t wait to get back to the video game landscape and with 2K and HB Studios, I’ve found the right partners to make it happen.”
This is not the first time the golf symbol has been played digitally. Tiger Woods was a prominent face in the sports video game world for over 15 years, appearing on the Tiger Woods PGA Tour game series. The franchise had sales of over $ 771 million, but Tiger Woods and game maker Electronic Arts went their separate ways in 2013.
This series remains one of the most successful sports video games ever produced.
2K is a subsidiary of Take-Two Interactive, the game company behind hugely popular games like Grand Theft Auto and Red Dead Redemption, with a net worth of nearly $ 20 billion.
Under 2K, they released games like NBA 2K, a basketball sports simulation game that sold over 8 million copies.
Take-Two Interactive has also acquired HB Studios, the developers of the PGA Tour 2K game. The game has sold around 2 million times since its release in this year’s 2K21 version.
With Wood on board, Take-Two Interactive is expected to be ranked even higher than competitors Activision Blizzard and Electronic Arts. Take-Two’s inventory has grown 40% this year, 10% more than Activision Blizzard and 20% more than Electronic Arts.