I was one of the very few who really explore YouTube Originals, founded six years ago to make exclusive, original content for the pay-per-month YouTube Premium service. Atleast, I was able to explore real Original movies in time.
Right Now, Google is killing it out of existence. YouTube Originals was created to provide, as the name suggests, original content in a longer-video format, scripted series, educational videos, and music and celebrity programming.
YouTube’s Chief Business Officer, Robert Kyncl, shared that the program will be coming to a close. He also announced that Susanne Daniels, YouTube’s global head of original content, will be leaving Google on March 1, 2022.
Going forward, the company will only fund originals in the YouTube Kids Fund and the Black Voices Fund, a program created in 2020 that committed $100 million to “amplify” Black creators on the platform.
YouTube said the subscriber-only first season of originals racked up 250 million views. The company began pivoting toward ad-supported content featuring celebrities like Katy Perry and Kevin Hart, free for users to access without a subscription.
Google has a long track record of starting things and then deciding to abandon them out of the blue. YouTube says it will honor existing commitments for shows in progress and will contact creators in the coming days.